The Imitation Game Part 2 – Advertising: How to Find & Break Down High Converting, Fresh Ad Copy So You Can Distill What Makes it Work Into Your Own Ads
Proven Methods You Can Use to Quickly Craft Profitable Marketing Copy
Course Curriculum
The Power of Copy & Persuasion
Not Your Average Introduction – Here
Printable PDF Download of Book
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METHODS
Why Methods First? – Practice before you preach…
The Imitation Game Part 1 – Learn How to Quickly Craft Engaging Copy by Harnessing the Structure of Trending Content
The Imitation Game Part 2 – Advertising: How to Find & Break Down High Converting, Fresh Ad Copy So You Can Distill What Makes it Work Into Your Own Ads
Amazon R&D – Leverage the Power of The Powerful Yet “Overlooked” Part of Best Seller Books In Your Niche
Cognitive Manipulation | Biases – Controversial Yet Impossible to Ignore: How To Ethically Harness The Built In Bias’ of Your Reader to Increase Sales
Cognitive Manipulation | Pain from an old wound.
Cognitive Manipulation [Resource] List of Biases & Implications
Craft Your Key Points With Community Arbitrage
MADNESS
[Framework #1] The ‘A’s of Influence” – The Foundation of Successful Sales, Marketing & Copywriting is Understanding the Craft of Persuasion
— The A’s of Influence: “Fan Their Flames”
— The A’s of Influence: “Forgive Their Faults”
— The A’s of Influence: “Defeat Their Demons”
— The A’s of Influence: “Attack Their Enemies”
[Framework #2] “Contrarian Copy Structure” High Converting Long Form Copywriting Outline – Powerful Strategy for creating VSL’s, Webinars, Emails, & Advertisements
[Framework #3] An Unlikely Hero – Harness Your Audiences Journey to Create Novel Marketing Material
— The Hero’s Journey Pt. 1 – From The Ordinary World to Meeting The Mentor
— The Hero’s Journey Pt. 2 – From Crossing the Threshold to Approaching The Dragons Den [coming soon!]
— The Hero’s Journey Pt. 3 – From The Ordeal to The Return [coming soon!]
[Framework #4] Teach, Transform, Transact – Teach a Man to Fish & You Can Sell Him Fishing Gear
MASTERY – Coming 2020
Mastery Overview
Case Study #1 – Why Product Quality Should Always Come First
Case Study #2 – The Power of Webinars
Case Study #3 – Content Marketing in The Age of Distraction
An Epilogue
Introduction: How do You Get to The Moon?
There’s A Way To Do It Better. find it.
PART ONE: STRENGTH & STRATEGY – What a dung beetles testicles can teach you about building a successful online business.
PART TWO: INSIGHT IS POWER – The Opportunity & The Catch
PART THREE: THE WHO – Are you a producer or consumer?
PARTS 4 & 5 – The Value Ascension Strategy
Unannounced Bonuses Part 1 – Various Copywriting & Marketing Guides
[Video] Marie Forleo Copy Cure Sales Page Copy Breakdown (77:09)
[Video] Copy Review – How to Revise Your Copy (15:43)
[Templates] Example Teaching Email Sequence
Copy Quick Tips – A collection of useful yet quick tips around the topics of copywriting & marketing
[Software] Funnel Software Builder I Use – Special Bonus & Discount
[Video] What is Equity Consulting & Why Should Consulting Businesses Implement This Pricing Strategy
Quick Reference // Words That Convert [Resistance, Influence, Power, & Subconscious Phrases]
Free [Oldschool] Copywriting Reference Books
Copywriting Quick Tips – Updated Regularly
TOOL: Free Subject Line Generator by ActiveCampaign
Unannounced Bonuses Part 2 – Copy Niche Guide & More
Headline Niche Guides Overview
Tried & True Copy Formulas + Word That Convert Reference
“Health / Fitness” Niche Headlines
Fill In The Blank Headline Worksheet
Unannounced Bonuses Part 3 – Step by Step – Introduction to Email Marketing Series (videos)
Video 1 – Why email marketing is so valuable (14:43)
Video 2 – The Key Steps – Before Writing (17:30)
Video 3 – Coming Up With Your Hook (13:26)
Video 4 – Compiling Features & Benefits (10:38)
Video 5- Creating Compelling Calls to Action (5:27)
Video 6 – Putting The Pieces Together (15:32)
Video 7 – Tech Tools of The Trade (7:53)
Video 8 – Revising Affiliate Emails Part 1 (9:48)
Video 9 – Revising Affiliate Emails Part 2 (19:15)
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