Molly Pittman – Train My Traffic Person 2020

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Molly Pittman – Train My Traffic Person 2020

$2,997.00 $147.00

I got a mentor! Back in 2012 I started working with Ryan Deiss, who showed me the ropes and taught me how to think like a marketer. I spent thousands of hours sharpening my skills and millions of dollars running ad campaigns.

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Molly Pittman – Train My Traffic Person 2020

Page: https://landing.smartmarketer.com/pages/tmtp-mentorship

Check it out: Molly Pittman – Train My Traffic Person 2020

Learn how to grow any business with Facebook ads.

We rebuilt TMTP from the ground up to help you tackle the most urgent problems (and opportunities) facing media buyers in 2021:

✓ How to adapt to Apple’s iOS 14 update

✓Over 50 new, how-to implementation tutorials

✓  A team of expert Coaches to help you succeed

16 weeks of strategy sessions plus over 50 new how-to implementation tutorials

 

New resource library, with step-by-step worksheets and fill-in-the-blank templates to guide you through every module.

 

Hands-on coaching and live feedback calls with professional media buyers who run millions of dollars in paid traffic.

 

Connect with your fellow students and expert coaches in our private Facebook group, so you never feel left behind.

“Not only during this turbulent time was I able to survive, but I thrived and that was due to the help and skills I learned in TMTP! Thanks guys you completely saved my business!” – Caroline

“In my first 30 days we were seeing far better ROAS than we were paying multiple different agencies to do some media buying for us last year. So an entire year of multiple agencies not being able to create success from us then after 30 days and the training from Train My Traffic Person I have been able to just destroy the previous metrics we were using and create so much success for our company.” – Casey

” I am now 10 months into running my agency and at first it was so difficult because there is so much information and Facebook is changing all the time. It really wasn’t until TMTP until I really felt confident that what I was doing was the right thing.” – Brooks

Hi, I’m Molly!

And becoming a professional media buyer completely changed my life.

When I decided to learn digital marketing, I was a bartender in Kentucky and I didn’t even know what paid traffic was.

Today, I’ve overseen $100 million in ad spend and taught thousands of marketers how to improve their advertising and push their careers forward.

So how did I manage to succeed in a crowded industry that’s constantly evolving?

I got a mentor! Back in 2012 I started working with Ryan Deiss, who showed me the ropes and taught me how to think like a marketer. I spent thousands of hours sharpening my skills and millions of dollars running ad campaigns.

From there, I developed my 9-step traffic system and helped 4x the company on my way to becoming Vice President. (Not bad, huh?!) 

But it wasn’t until I started teaching Train My Traffic Person that it finally hit me: while media buying is my craft — and I love it — teaching is my passion. 

So in 2020, when Ezra Firestone asked me to be the next CEO of Smart Marketer, I jumped at the chance to make education a larger part of my life and mentor a new generation of advertisers.

Now, I want to teach you my proven traffic system so you can win as a media buyer in any industry or market.

Introducing…

The NEW Train My Traffic Person

A hands-on, 16-week mentorship program rebuilt from the ground up for 2021.

The new TMTP combines 16 weeks of live strategy sessions with over 50 streamable how-to videos and a full library of brand new templates and worksheets. There’s never been a better way to learn the complete skillset of a master media buyer.

  • How This Mentorship Will Help You Succeed
  • Molly… That’s me! I’m one of the industry’s most sought-after media buyers and educators, and I’m honored to be your mentor for the next 16 weeks.
  • NEW Expert Coaches – To give you even more attention and guidance, we expanded our team of traffic pros. (All coaches have experience managing $1,000+ in daily ad spend!)
  • NEW Updated Curriculum – 25 sessions and over 40 hours of content, updated to reflect iOS 14 and other changes to the traffic landscape in 2021.Weekly action items to hold you accountable and help you reach your goals.
  • NEW 50 How-to Videos – Detailed implementation tutorials to help you set up, launch and manage your campaigns.
  • NEW Resource Library – More fill-in-the-blank worksheets and templates to guide you through every module (the same resources I use on a daily basis).
  • Q&A Sessions – Each week, get answers to your questions and expert feedback on your work to accelerate your progress.
  • Private Facebook Group – Get support from your peers, and reach out to our TMTP Coaches anytime you have a question.
  • Limited Class Size – All media buyers are different; that’s why we limit the number of students so we can give you what you need to succeed in this program.

“For my company we had a month where we didn’t sell more than $500. But the next month [after TMTP] we sold $22k in product sales. This is really an incredible program, I really recommend it.”

Juan Maya

A show of hands:who wants to beat rising costs, diminishing returns & changing platforms?

I know I can’t be the only one with my hand up!

As media buyers, we rely on our ability to ROI on our ad spend — not sometimes, not that one time, but all the time.

iOS 14 will change advertising forever. In 2021, Facebook is making the most dramatic changes to their platform in six years, and everyone — including me — is having to adapt…

And that’s a good thing! It means more opportunity for you in whatever market you’re in. But as we lose crucial in-platform data, most people will fail to see results.

Here are the biggest challenges media buyers face in 2021:

  • CHALLENGE 1:“I’m new to Facebook, and I’m struggling to get traffic or make online sales.”
  • CHALLENGE 2:“My ads were working, but now they’re not! What ongoing maintenance should I do to keep my campaigns from going cold?”
  • CHALLENGE 3:“I don’t know how to adapt to iOS 14. The strategy I was using to stay profitable is now obsolete.”
  • CHALLENGE 4:“My ads keep getting shut down! The volatility of Facebook is really hurting my bottom line.”
  • CHALLENGE 5:“I have a small budget. How can I run ads without losing a lot of money on trial and error?”

But when I give a consultation or start with a new client, I see that their real problem is almost always the same: a lack of process.

Which is great, because I know that I can offer a solution: my 9-step traffic system (which I’ve crafted over thousands of hours), gives media buyers a way to consistently build, scale and manage profitable campaigns.

Here is the structure that I add to their paid traffic strategy to help improve their results:

  • My 9-step Traffic System
  • STEP 1: Setting the Strategy to make sure you know what success looks like and the pathway there
  • STEP 2: Crafting the Offer so customers are excited to get your product (and give you money).
  • STEP 3: Defining the Who & Why to connect with your prospects and speak to their pain points.
  • STEP 4: Ideating Campaign Assets to create engaging experiences that catch the eye of your ideal customers.
  • STEP 5: Creating Campaign Assets to turn your vision into a reality, and adapt your concepts to the ad platform(s) you leverage.
  • STEP 6: Build and Launch Your Campaign so you can TEST whether or not your assets and offer work in the real world.
  • STEP 7: Analyzing the Results to figure out if you’ve got a winner on your hands or if you need to go back to the laboratory and tinker.
  • STEP 8: Optimizing the Campaign to make sure that you can profitably scale by fixing assets, messaging and targeting.
  • STEP 9: Scaling the Campaign when you’ve had a successful test to turn the customer acquisition faucet on and skyrocket your business.

And in Train My Traffic Person I teach you this structure step by step, so you can profit from your ad spend no matter what else is going on in the traffic landscape.

All YOU need to do is commit to learning and implementing the material.

Course Curriculum

With TMTP, I set out to build the media buying program I always wished existed.

Over 16 weeks you will learn my 9-step traffic system for winning with paid traffic — no matter what algorithm changes or platform updates get thrown at you. Each session mixes strategy, implementation and feedback to give you a clear path to success in your media buying journey!

NEW!For the Spring 2021 semester, we’ve completely refreshed our curriculum to give you the most up-to-date traffic training on the planet, including:

  • New strategy sessions that reflect Apple’s iOS 14 update and other changes to the traffic landscape in 2021.
  • 50+ new how-to videos that show you step by step how to implement everything you learn.
  • [#] new template and worksheets in our Resource Library guide you through each module.

Explore the full course outline:

LIVE STRATEGY SESSIONS

  • How to Think Like a Media Buyer
  • Planning Your Traffic System
  • Look Inside an Ecommerce Traffic System
  • Look Inside a Non-Ecommerce Traffic System
  • Look Inside a Local Traffic System
  • Defining Your Business Objective
  • Resource Roundup

RESOURCES

  • Traffic System Planning Sheet

LIVE STRATEGY SESSIONS

  • The Offer Formula: Part 1
  • The Offer Formula: Part 2
  • How to Build a High Converting Lead Magnet: Part 1
  • How to Build a High Converting Lead Magnet: Part 2
  • Funnel Map # 1: Lead Magnet to Core Offer
  • Funnel Map # 2: Mini Class Funnel
  • Funnel Map # 3: Webinar Funnel
  • Funnel Map # 4: Lead Magnet to Low Dollar Offer
  • Funnel Map # 5: Lead Magnet to Sales Call
  • Funnel Map # 6: Free Item / Service to Upsell
  • Funnel Map # 7: Butter Chicken
  • Funnel Map # 8: Pre-sell Article
  • Funnel Map # 9: % Off Store or Product
  • Ultimate Product Page: Part 1
  • Ultimate Product Page: Part 2
  • Mini Site: Part 1
  • Mini Site: Part 2
  • High Converting E-Commerce Acquisition Funnels: Part 1
  • High Converting E-Commerce Acquisition Funnels: Part 2

LIVE STRATEGY SESSIONS

  • What You Need to Know About the Who
  • Market Centric vs. Product Centric
  • How Do I Find My Avatar?
  • Getting Into the Mind of Your Avatar
  • Sipping on Potions
  • Transformation Grid
  • Answer These Questions
  • Action Steps

RESOURCES

  • Customer Avatar Questionnaire
  • Customer Persona Canvas
  • Transformation Grid
  • Hook Questionnaire

LIVE STRATEGY SESSIONS

  • Select Your Copy Styles
  • Ad Multiplier Step 1
  • Select Your Creative Styles
  • Ad Multiplier Step 2
  • Action Steps
  • BONUS: How to Create Long Form Ad Copy
  • BONUS: Copywriting Training w/ Alex Cattoni

LIVE STRATEGY SESSIONS

  • My Update to BOOM’s Targeting
  • Copy Tips with Molly
  • Copy Formulas with Ezra
  • High Converting Creatives
  • FB Video Ad Formulas with Ezra
  • BOOM Creatives with Boris
  • Action Items

RESOURCES

  • Trageting Research Excercise

LIVE STRATEGY SESSIONS

  • Campaign Objective
  • How to Set Up a Conversion Campaign
  • How to Set up a Traffic Campaign
  • How to Set Up ABO Campaign
  • How to Set Up a CBO Campaign
  • Lifetime vs Daily Budgets
  • Placements
  • Audience Insights
  • Dynamic Creative
  • How to Find your Post ID
  • How to Set Up an Organic Post or Previous Ad as a New Ad
  • Look-A-Likes
  • Super Look-A Likes
  • Advanced Look-A-Likes
  • How to Use Ad System Planning Sheets

RESOURCES

  • Worksheets

LIVE STRATEGY SESSIONS

  • The How & Why of UTM Parameters
  • An Introduction to Google Analytics
  • [Advanced] Smarter Scale With Customer Value Velocity
  • An Introduction To Facebook Events Manager
  • [Case Study] Facebook Ads Managers Limitations / Analyzing Performance With Google Analytics
  • An Introduction To The Campaign Performance Tracking Sheet
  • Filling Out The Campaign Performance Tracking Sheet – Post iOS14 Tracking Strategies
  • [Deep Dive] Setting Up Google Analytics

RESOURCES

  • Tracking Sheet

LIVE STRATEGY SESSIONS

  • How to Audit a Traffic Campaign (or System)
  • Audit of BOOM’s FB Ad Account
  • Audit of Smart Marketer’s Recent Launch
  • On-Site Optimization & Heat Maps
  • Troubleshooting inside BOOM’s FB Ad Account

RESOURCES

  • Traffic Plan Worksheet

LIVE STRATEGY SESSIONS

  • The How & Why of UTM Parameters
  • An Introduction to Google Analytics
  • [Advanced] Smarter Scale With Customer Value Velocity
  • An Introduction To Facebook Events Manager
  • [Case Study] Facebook Ads Managers Limitations / Analyzing Performance With Google Analytics
  • An Introduction To The Campaign Performance Tracking Sheet
  • Filling Out The Campaign Performance Tracking Sheet – Post iOS14 Tracking Strategies
  • [Deep Dive] Setting Up Google Analytics

RESOURCES

  • Tracking Sheet

LIVE STRATEGY SESSIONS

  • How to Audit a Traffic Campaign (or System)
  • Audit of BOOM’s FB Ad Account
  • Audit of Smart Marketer’s Recent Launch
  • On-Site Optimization & Heat Maps
  • Troubleshooting inside BOOM’s FB Ad Account

RESOURCES

  • Traffic Plan Worksheet

LIVE STRATEGY SESSIONS

  • The How & Why of UTM Parameters
  • An Introduction to Google Analytics
  • [Advanced] Smarter Scale With Customer Value Velocity
  • An Introduction To Facebook Events Manager
  • [Case Study] Facebook Ads Managers Limitations / Analyzing Performance With Google Analytics
  • An Introduction To The Campaign Performance Tracking Sheet
  • Filling Out The Campaign Performance Tracking Sheet – Post iOS14 Tracking Strategies
  • [Deep Dive] Setting Up Google Analytics

RESOURCES

  • Tracking Sheet

LIVE STRATEGY SESSIONS

  • How to Audit a Traffic Campaign (or System)
  • Audit of BOOM’s FB Ad Account
  • Audit of Smart Marketer’s Recent Launch
  • On-Site Optimization & Heat Maps
  • Troubleshooting inside BOOM’s FB Ad Account

RESOURCES

  • Traffic Plan Worksheet

“In 2018 I grossed $118,092 for my Shopify store selling one product. In 2019 I made $522,063 in gross sales, same store same one product. What made the difference? This LIVE Mentorship. I applied exactly what Molly taught and tested it to death until it worked. and it more than 4x’ed my business… Train My Traffic Person changed my life and the life of my family.”

Yed Anikpo

Meet the TMTP Faculty

Ezra Firestone
Ecommerce Expert

Ezra is considered one of the top authorities in ecommerce, and built a $20 million/year physical products brand from the ground up. Through Smart Marketer he offers digital trainings for do-it-yourself business owners, and through Zipify Apps, he creates software to help Shopify sellers generate more revenue.

John Grimshaw
Analytics Expert

John teaches marketers how to track and analyze their data so they can make informed business decisions. He’s the former Marketing Operations Manager for DigitalMarketer, and a Co-Founder of DigitalStrategyBootCamps.com, where he specializes in website analytics and KPI management.

Tom Breeze
Google & YouTube Expert

Our go-to expert on everything Google and YouTube (with a focus on video advertising), Tom helps us diversify our traffic sources by branching out to these extremely profitable yet underutilized platforms, He’s the CEO of Viewability and a Director with Video Results Ltd.

Mike Rhodes
Google Ads Expert

Mike’s in his 15th year of creating profitable Google Ad campaigns for global businesses and is the co-author of the world’s best selling book on Google Ads ‘The Ultimate Guide to Google Adwords’. He’s the CEO & Founder of WebSavvy, recently named by Google as one of the top 18 agencies in the world. As well as being in the trenches with his team, he teaches a few hundred digital agencies to scale via his teaching site: AgencySavvy.com

“Because I wanted to learn Facebook ads, I bought other courses… and they were a waste of money. This course covers everything and no one else beats Molly’s teaching ability.”
Tysan Lerner

Our Private Community

Need help with a campaign, have a strategy question, or just want to talk shop? Members of the Train My Traffic Person Mentorship course get access to a private Facebook group to help you keep in touch with Molly & the rest of the class, so you can get answers when you need them.

This industry isn’t just about what you know, it’s also about who you know and what they know… so get in there and rub elbows!

  • Access my team of expert coaches anytime you have a question.
  • Find course updates, bonus trainings, worksheets & other resources.
  • Stay connected to the rest of your class for motivation, inspiration & support.
  • Grow your network — this is an essential part of a media buyer’s toolkit!

Who is This Program For

This training is for anyone who wants to learn the art of paid traffic, or sharpen the skills they already have.

 

New Media Buyers

Avoid the costly process of trial and error. This course will give you an A-Z traffic training that will put you light-years ahead of most media buyers. (Lucky you! I wish I’d found this when I was just getting started.)

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Hear from Jamella Bailey, a newer media buyer

 

Advanced Media Buyers

This course is perfect for pros looking to sharpen their skills. You know how valuable it is to improve even one small part of your process, and I guarantee you will get a ton of new strategies to improve your ROI.

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Hear from Anneline Breetzke, an experienced media buyer

 

In-house

Whether you’re the owner or a team member, having a capable media buyer in-house is incredibly valuable. Without a profitable ads strategy, it can be almost impossible to grow; with the wrong one, you can make a lot of very costly mistakes.

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